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Executive Digital Marketing

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TBA

General Session, Day 1, Thursday, November 6, 2014 New York City

8:00am PST

Registration, Continental Breakfast & Networking New York City

8:30am PST

Chairperson’s Welcome & Introductions New York City

9:15am PST

Learning How To Drive Growth In The Digital Age
The Weather Company New York City

9:50am PST

How To Bring Your Digital Marketing Campaigns To Life By Marketing “In The Moment”
BankMobile New York City

10:25am PST

Morning Refreshments & Networking Break New York City

10:45am PST

Using Storytelling Techniques To Enhance The Customer Experience And Grow Your Business
Kidzania New York City

11:20am PST

Interactive Exercise – Discuss Digital Marketing Challenges & Solutions With Your Peers New York City

11:50am PST

Avoid Shopping Cart Abandonment: Best Practices Around Completing & Expediting The Sale
Callison New York City

12:25pm PST

Lunch On Your Own – But Not Alone! New York City

1:45pm PST

Roundtable Discussion: Discuss Your Choice Of Digital Marketing Challenges & Solutions With Your Peers
Mortenson New York City

2:20pm PST

Using Mobile, Social Media, Apps And Emerging Technologies To Build Your Brand And Drive Sales
Starwood Hotels & Resorts New York City

2:55pm PST

How To Grasp The Revolution Of Measurement Within Digital Marketing – Understanding What Metrics Matter And How To Capture Them
Fairway Market & Beckon New York City

3:30pm PST

Afternoon Refreshments & Networking Break New York City

3:45pm PST

How To Successfully Transition Your Social Media From “Fad” To Core Marketing Layer
Chartwells Higher Education Dining Services, *a division of Compass Group North America Foodservice New York City

4:20pm PST

Customer Experience Trend Spotting – Preparing For The Future Of Customer Experience In Healthcare
Golden Living New York City

4:55pm PST

Ask the Experts Speaker Panel New York City

5:15pm PST

Networking Reception & Dine Around New York City