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Executive Digital Marketing

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New York City

TBA • General Session, Day 1, Thursday, November 6, 2014
8:00am • Registration, Continental Breakfast & Networking
8:30am • Chairperson’s Welcome & Introductions
9:15am • Learning How To Drive Growth In The Digital Age
The Weather Company
9:50am • How To Bring Your Digital Marketing Campaigns To Life By Marketing “In The Moment”
BankMobile
10:25am • Morning Refreshments & Networking Break
10:45am • Using Storytelling Techniques To Enhance The Customer Experience And Grow Your Business
Kidzania
11:20am • Interactive Exercise – Discuss Digital Marketing Challenges & Solutions With Your Peers
11:50am • Avoid Shopping Cart Abandonment: Best Practices Around Completing & Expediting The Sale
Callison
12:25pm • Lunch On Your Own – But Not Alone!
1:45pm • Roundtable Discussion: Discuss Your Choice Of Digital Marketing Challenges & Solutions With Your Peers
Mortenson
2:20pm • Using Mobile, Social Media, Apps And Emerging Technologies To Build Your Brand And Drive Sales
Starwood Hotels & Resorts
2:55pm • How To Grasp The Revolution Of Measurement Within Digital Marketing – Understanding What Metrics Matter And How To Capture Them
Fairway Market & Beckon
3:30pm • Afternoon Refreshments & Networking Break
3:45pm • How To Successfully Transition Your Social Media From “Fad” To Core Marketing Layer
Chartwells Higher Education Dining Services, *a division of Compass Group North America Foodservice
4:20pm • Customer Experience Trend Spotting – Preparing For The Future Of Customer Experience In Healthcare
Golden Living
4:55pm • Ask the Experts Speaker Panel
5:15pm • Networking Reception & Dine Around