Online stores dread the idea of the abandoned cart. As digital & mobile commerce is evolving, the checkout experience needs to be quick, easy and appropriate for the device.
Leaving this session you will be armed with tools and techniques to ensure your carts aren’t abandoned, including how to:
- Maximize and improve your customer experience through the cart and checkout flow
- Determine the logical structure of the check-out process to assist in the completion of the sale
- Identify the optimal number of necessary steps for an expedited check-out
- Understand that ideal (yet optional) information can actually be a barrier to the sale closing
- Creating a process that allows your customer to get through the process easily, quickly, & repeatedly
John Jastrem, Chairman & CEO, Callison
