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Thursday, November 6 • 3:45pm - 4:20pm
How To Successfully Transition Your Social Media From “Fad” To Core Marketing Layer
Chartwells Higher Education Dining Services, *a division of Compass Group North America Foodservice

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Social media as a standalone channel is rarely sufficient to generate a substantial ROI, which leads to claims that it doesn’t work.  But social is not worthless, it is typically just poorly used and poorly measured.  You, as a digital marketer, are moving beyond inflated expectations toward a better understanding of social’s value as a marketing layer; thereby, delivering real returns by integrating social media into all forms of your customer interaction.

In this session you will gain a solid understanding of how to use social media as a core marketing tool, including how to:

  • Determine how social data and insights can and should be used to strengthen your cross-channel marketing efforts
  • Examine social marketing measurements to ensure that your organization does not make the mistake of undervaluing and misunderstanding social
  • Integrate social tactics and strategies within all customer interactions

 

Patti Girardi, Vice President, Marketing & Creative Services, Chartwells Higher Education Dining Services, a division of Compass Group North America Foodservice

Speakers
avatar for Patti Girardi

Patti Girardi

Vice President, Marketing & Creative Services, Chartwells Higher Education Dining Services, a division of Compass Group North America Foodservice
Patti Girardi serves as Vice President, Marketing & Creative Services for Chartwells Higher Education Dining Services. In this role, Patti leads the development and implementation of all marketing strategies, initiatives and campaigns. Patti is an accomplished marketing executive... Read More →


Thursday November 6, 2014 3:45pm - 4:20pm PST
New York City