Social media as a standalone channel is rarely sufficient to generate a substantial ROI, which leads to claims that it doesn’t work. But social is not worthless, it is typically just poorly used and poorly measured. You, as a digital marketer, are moving beyond inflated expectations toward a better understanding of social’s value as a marketing layer; thereby, delivering real returns by integrating social media into all forms of your customer interaction.
In this session you will gain a solid understanding of how to use social media as a core marketing tool, including how to:
Patti Girardi, Vice President, Marketing & Creative Services, Chartwells Higher Education Dining Services, a division of Compass Group North America Foodservice
