Executive Digital Marketing has ended
Back To Schedule
Thursday, November 6 • 2:55pm - 3:30pm
How To Grasp The Revolution Of Measurement Within Digital Marketing – Understanding What Metrics Matter And How To Capture Them
Fairway Market & Beckon

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

The revolution began when the customer busted out of single-communication channels and went omni-channel – watching TV while surfing the web on the laptop while tweeting on the phone. Now it is your task to understand what metrics matter in this new world. You know what measures don’t matter because your CEO and CFO’s eyes glaze over when you talk about likes, emails sent and clicks. What’s needed desperately is an integrated, omni-channel marketing measurement framework that transcends channel silos and demonstrates what works best across channels and how it’s all impacting the business.

So let’s discuss a new wave of marketing metrics that really do matter now in a cross-channel world, including:

  • How omni-channel marketing and customer-centricity are changing what and how we measure
  • The best diagnostics and leading indicators of cross-channel marketing efficiency and effectiveness
  • An insightful, actionable analytics path that sets us up well for the future  
Jacqueline Donovan, VP Marketing , Fairway Market
Jennifer Zeszut, CEO, Beckon

avatar for Jacqueline Donovan

Jacqueline Donovan

VP Marketing, Fairway Marketing
Jackie Donovan has more than 20 years of experience in Profit & Loss growth in the consumer products and food retail industries. As Vice President and Director of Marketing for Fairway Market, where she has worked since 2009, Jackie is responsible for the strategic vision and business... Read More →
avatar for Jennifer Zeszut

Jennifer Zeszut

CEO, Beckon
Jennifer Zeszut is the CEO of Beckon which is redefining how companies manage, measure, and optimize marketing spend and performance across all channels. Beckon’s Software-as-a-Service (SaaS) solutions give the world’s best brands visibility and insight into what’s working... Read More →

Thursday November 6, 2014 2:55pm - 3:30pm PST
New York City