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Friday, November 7 • 1:30pm - 2:05pm
Navigating The Complexities Of Balancing Your Online/Offline Marketing Tactics
Retail TouchPoints

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As mobile technology continues to impact consumer’s buying processes, marketers have implemented such techniques as geo-fencing, digital offers redeemable at the Point-of Sale, in-store mobile apps and on-site ads and coupons as a means of driving sales and delivering ROI.  Such a tactic will allow for highly crafted messaging for segmented audience targets that are easily measurable, providing actionable insights for continued customer engagement. 

In this session we will analyze the realities of navigating the complexities of balancing online/offline marketing tactics, including how to:

  • Create a high value, non-intrusive online-to-offline customer experience; how smartphones have reset customer expectations
  • Motivate large on-line audiences (with digital incentives) to drive in-store demand
  • Implement benchmark metrics to gauge inefficiencies
Moderator: Alicia Fiorletta, Senior Editor, Retail TouchPoints

Randy Wood, President & CoFounder, nonlinear
More panelists to be announced

avatar for Alicia Fiorletta

Alicia Fiorletta

Senior Editor, Retail TouchPoints
Alicia Fiorletta is Senior Editor at Retail TouchPoints, a digital media publication and e-newsletter focused on the customer-facing touch points of retail strategy. Reporting on the latest trends in omnichannel retailing, Alicia’s beats include mobile, social media, gamification... Read More →

avatar for Randy Woods

Randy Woods

President and Co-founder, nonlinear creations
Randy is the president and co-founder of nonlinear creations where he has led strategic engagements with key clients since 1995. He holds key responsibilities such as setting corporate strategy and defining new areas of practice. He has over a decade of leadership experience in... Read More →

Friday November 7, 2014 1:30pm - 2:05pm PST
New York City