As mobile technology continues to impact consumer’s buying processes, marketers have implemented such techniques as geo-fencing, digital offers redeemable at the Point-of Sale, in-store mobile apps and on-site ads and coupons as a means of driving sales and delivering ROI. Such a tactic will allow for highly crafted messaging for segmented audience targets that are easily measurable, providing actionable insights for continued customer engagement.
In this session we will analyze the realities of navigating the complexities of balancing online/offline marketing tactics, including how to:
