Content marketing is one of the biggest challenges and opportunities for consumer brands today. As brands expand their reach online and engage audiences beyond advertising, they’re increasingly looking to curate snackable content that is useful, thoughtful and inspiring.
But how can brands carve out a territory which is simultaneously relevant to your customers and consistent with your brands story? How can you craft content that stands out from the crowd, grabs the attention of your customer and starts to establish a meaningful, long term connection?
Join this session and learn how and why every company must start behaving like a media company and marketers like brand journalists. Discover how to deliver a compelling content strategy that delivers a competitive advantage, engages your customers and drives them down the sales funnel.
Jenna Lloyd, Marketing Communications Director, The Americas, Virgin Atlantic