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Friday, November 7 • 9:05am - 9:40am
Empowering The Consumer: The Social Shift Of Modern Marketing

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The digitally empowered consumer expects their experience to translate into their day-to-day life.  With the rise of social networks attitudes have shifted.  Consumers expect companies to be much more transparent, responsive and open to engaging with them on ideas. Thus this chance now challenges your traditional marketing techniques.

Discover a roadmap to develop modern marketing practices that further the interests of the organization by applying the principles of digital and social marketing to non-intuitive affected business processes.  We will highlight a critical HR process, Open Enrollment, as a poster child for modernizing a business process based on changed consumer behavior.

Britta Meyer, CMO, WageWorks

avatar for Britta Meyer

Britta Meyer

CMO, WageWorks
Britta Meyer serves as Chief Marketing Officer at WageWorks. In her role, she leads the company's overall marketing strategy and execution, driving market positioning, market share and participant growth. Ms. Meyer brings over 15 years of leadership experience to WageWorks, holding... Read More →

Friday November 7, 2014 9:05am - 9:40am PST
New York City