The digitally empowered consumer expects their experience to translate into their day-to-day life. With the rise of social networks attitudes have shifted. Consumers expect companies to be much more transparent, responsive and open to engaging with them on ideas. Thus this chance now challenges your traditional marketing techniques.
Discover a roadmap to develop modern marketing practices that further the interests of the organization by applying the principles of digital and social marketing to non-intuitive affected business processes. We will highlight a critical HR process, Open Enrollment, as a poster child for modernizing a business process based on changed consumer behavior.
Britta Meyer, CMO, WageWorks