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Friday, November 7 • 11:35am - 12:10pm
Multi-Channel Strategies: Tying Social Media To Your Mobile Applications In Order To Strengthen Brand Loyalty And Drive Traffic
National Association of Corporate Directors

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Consumer adoption of mobile marketing and advertising is changing the game. This dynamic session will give light to some of the most innovative uses of mobile technologies within existing multi-channel initiatives in the market today and how early adopters are tying social media into the equation.

You will leave inspired and ready to harness the power of mobile applications, including:

  • Integrating mobile initiatives into your existing loyalty programs
  • Leveraging animation to keep users roped in
  • Understanding and appealing to the early adopter
  • Leveraging in-store tag campaigns to ramp up the consumer experience
  • Building interactivity into mobile campaigns- clickable video, ads, etc.
  • Leveraging geo-targeted mobile ads

 

Henry Stoever, Chief Marketing Officer, National Association of Corporate Directors
Speakers
avatar for Henry Stoever

Henry Stoever

Chief Marketing Officer, National Association of Corporate Directors
Henry Stoever is NACD’s Chief Marketing Officer. As a customer-centric marketing professional, Henry has 20-plus years of leadership experience in public, private and nonprofit companies, as well as the U.S. Military. At NACD, Henry and his team are focused on clearly articulating... Read More →

Friday November 7, 2014 11:35am - 12:10pm PST
New York City
  General Session