The involvement of healthcare providers no longer stops when the patient leaves location. Golden Living has utilized applications that allow their patients to be engaged in their recovery with information about diet, exercise and medication including a feedback channel that allows patients to journal their symptoms as they recover. In this case-study presentation we will see in a real-world example as to how an organization has kept their customer’s engaged through digital means on an on-going basis; and determine how these practices could work for your organization/brand.
Cindy Berger, Vice President Marketing, Golden Living