When Jeff Bullas famously remarked, “Red Bull is a media company that happens to sell an energy drink product”, it crystalized for companies just how important it is to have content at the heart of your marketing. As admirable as Red Bull is as content creators, their approach isn’t for everyone.
In this workshop, you’ll explore frameworks for approaching content marketing as well as reverse engineer cases from a variety of industries.
Ben Foster, Senior Vice President and Digital Strategist, Ketchum Midwest