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Wednesday, November 5 • 8:00am - 10:00am
Workshop A: We're All Content Creators Now- Frameworks And Archetypes For Developing A Robust & Successful Content Strategy
Ketchum Midwest

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When Jeff Bullas famously remarked, “Red Bull is a media company that happens to sell an energy drink product”, it crystalized for companies just how important it is to have content at the heart of your marketing.  As admirable as Red Bull is as content creators, their approach isn’t for everyone. 

In this workshop, you’ll explore frameworks for approaching content marketing as well as reverse engineer cases from a variety of industries.

Ben Foster, Senior Vice President and Digital Strategist, Ketchum Midwest

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Ben Foster

SENIOR VICE PRESIDENT, Ketchum Midwest in Chicago
Ben Foster is Senior Vice President and Digital Strategist for Ketchum Midwest in Chicago.  In this role, he sets Digital and Social strategy for clients including P&G, Whirlpool, Kimberly Clark, and GNC. Ben is also an Adjunct Faculty member at DePaul University’s College of... Read More →

Wednesday November 5, 2014 8:00am - 10:00am PST
New York City