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Wednesday, November 5 • 10:15am - 12:15pm
Workshop B: How To Structure Marketing For Global Success – Building An Organizational Plan To Put The Right People, Processes And Technology In Place To Succeed

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Are you struggling with global digital marketing and everyone is frustrated from yourheadquarters to the in-country staff? The main reason for this is that digital tactics have shifted very quickly and organizational design, processes and technology are lagging – causing significant executional and personnel issues. 

This workshop will provide you with a clear plan on how to get from where you are today to where you need to get to, including:    

  • Maping your company on the global framework
  • Creating a global customer lifecycle framework to identify customer touchpoints and prioritization
  • Identifying your customers and their geographic location
Workshop Leader:  Marc Osofsky, CMO, Lionbridge

avatar for Marc Osofksy

Marc Osofksy

Senior Vice President, Marketing, Lionsbridge
Osofsky manages the Company’s global marketing efforts. Osofsky has more than 20 years of experience in marketing for high growth companies. Prior to Lionbridge, Osofsky led global marketing for Optaros, a leading provider of open source ecommerce and web content management... Read More →

Wednesday November 5, 2014 10:15am - 12:15pm PST
New York City