Executive Digital Marketing

“The time had come.  Enough was enough.  Something had to be done and kids were the ones to do it.” Thus begins the story of KidZania. 

This session will showcase how storytelling has been infused throughout the KidZania experience to fuel its growth as one of the fastest growing kids brands in the world, and examples of how to apply the same techniques to your own brand, including how to:

• Weave your brand story across all consumer touch-points including communications, loyalty and retail experience
• Utilize story telling to create better employee engagement and higher levels of service within your organization
• Analyze data to personalize the story for each consumer
• Evolve storytelling and create emotional engagement