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Thursday, November 6 • 10:45am - 11:20am
Using Storytelling Techniques To Enhance The Customer Experience And Grow Your Business

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“The time had come.  Enough was enough.  Something had to be done and kids were the ones to do it.” Thus begins the story of KidZania. 

This session will showcase how storytelling has been infused throughout the KidZania experience to fuel its growth as one of the fastest growing kids brands in the world, and examples of how to apply the same techniques to your own brand, including how to:

  • Weave your brand story across all consumer touch-points including communications, loyalty and retail experience
  • Utilize story telling to create better employee engagement and higher levels of service within your organization
  • Analyze data to personalize the story for each consumer
  • Evolve storytelling and create emotional engagement


Cammie Dunaway, US President and Global CMO, Kidzania

avatar for Cammie Dunaway

Cammie Dunaway

US President and Global CMO, KidZania
Cammie Dunaway joined KidZania in October 2010 as US President and Global CMO. Cammie’s responsibilities include bringing this rapidly growing edutainment concept to the US as well as managing global marketing, loyalty, merchandising and web development.  Previously Dunaway has... Read More →

Thursday November 6, 2014 10:45am - 11:20am PST
New York City