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Thursday, November 6 • 2:20pm - 2:55pm
Using Mobile, Social Media, Apps And Emerging Technologies To Build Your Brand And Drive Sales
Starwood Hotels & Resorts

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Your customers today have over a half dozen touch points with a brand or product before a sale is ever made. Starwood Hotels & Resorts uses mobile web, mobile apps, social media and emerging technologies to build their 9 luxury lifestyle brands including W Hotels, St Regis, Westin and Sheraton.

This forward-thinking session will look at the innovative ways you too can connect with your customer prior to a sale, including how to:

  • Use each digital channel for maximum brand building and revenue impact
  • Create proactive consumer experiences
  • Work with senior creative teams at Apple, Google, Microsoft and Adobe and tips they have
Stephen Gates, VP of Global Brand Design, Starwood Hotels & Resorts
Speakers
avatar for Stephen Gates

Stephen Gates

VP of Global Brand Design, Starwood Hotels & Resorts
A 2nd generation creative director and designer who has built a career on creating award-winning integrated global advertising campaigns and building multiple global Fortune 500 brands. Currently the Vice President of Global Brand Design at Starwood Hotels & Resorts where he leads... Read More →

Thursday November 6, 2014 2:20pm - 2:55pm PST
New York City
  General Session