Loading…
Executive Digital Marketing has ended

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Wednesday, November 5
 

TBA

TBA

8:00am PST

Workshop A: We're All Content Creators Now- Frameworks And Archetypes For Developing A Robust & Successful Content Strategy
Ketchum Midwest

When Jeff Bullas famously remarked, “Red Bull is a media company that happens to sell an energy drink product”, it crystalized for companies just how important it is to have content at the heart of your marketing.  As admirable as Red Bull is as content creators, their approach isn’t for everyone. 

In this workshop, you’ll explore frameworks for approaching content marketing as well as reverse engineer cases from a variety of industries.

Ben Foster, Senior Vice President and Digital Strategist, Ketchum Midwest

Speakers
avatar for Ben Foster

Ben Foster

SENIOR VICE PRESIDENT, Ketchum Midwest in Chicago
Ben Foster is Senior Vice President and Digital Strategist for Ketchum Midwest in Chicago.  In this role, he sets Digital and Social strategy for clients including P&G, Whirlpool, Kimberly Clark, and GNC. Ben is also an Adjunct Faculty member at DePaul University’s College of... Read More →


Wednesday November 5, 2014 8:00am - 10:00am PST
New York City

10:15am PST

Workshop B: How To Structure Marketing For Global Success – Building An Organizational Plan To Put The Right People, Processes And Technology In Place To Succeed
Lionbridge

Are you struggling with global digital marketing and everyone is frustrated from yourheadquarters to the in-country staff? The main reason for this is that digital tactics have shifted very quickly and organizational design, processes and technology are lagging – causing significant executional and personnel issues. 

This workshop will provide you with a clear plan on how to get from where you are today to where you need to get to, including:    

  • Maping your company on the global framework
  • Creating a global customer lifecycle framework to identify customer touchpoints and prioritization
  • Identifying your customers and their geographic location
Workshop Leader:  Marc Osofsky, CMO, Lionbridge

Speakers
avatar for Marc Osofksy

Marc Osofksy

Senior Vice President, Marketing, Lionsbridge
Osofsky manages the Company’s global marketing efforts. Osofsky has more than 20 years of experience in marketing for high growth companies. Prior to Lionbridge, Osofsky led global marketing for Optaros, a leading provider of open source ecommerce and web content management... Read More →


Wednesday November 5, 2014 10:15am - 12:15pm PST
New York City

1:15pm PST

Workshop C: Ways To Engage Your Customers And Convert Your Marketing Into A Meaningful Customer Relationship
Windermere Services

Are you relevant to your customer base. Do you know what your customer wants? How do you know you have Customer satisfaction? What is your consistency of flow….ie touches a month. Are you visible or invisible?

Michael Fanning, Senior Vice President, Windermere Services

Speakers
avatar for Michael Fanning

Michael Fanning

Senior Vice-President, Windermere Services
Michael Fanning has been with Seattle-based Windermere Real Estate for the past 18 years and is responsible for business development in Northern California, Hawaii, and Western Washington. His responsibilities include expanding the network of Windermere offices and consulting with... Read More →


Wednesday November 5, 2014 1:15pm - 3:15pm PST
New York City

3:30pm PST

Workshop D: How To Find Proven Growth Options For Your Company – Which Are Still Unseen By Others
Deloitte

The world is full of big, connected data, and all these connections can show you growth options that are already underway, already proven, in your industry – but as yet still unseen.  You just need to know how to find them.  This workshop will show you simple steps on how to leverage perhaps the most valuable, and at the same time most practical, use of big data.   The workshop facilitator is Greg Banks, who has recently published a major article on this topic called More Growth Options Upfront (see link to article below).  Greg has volunteered to provide to conference attendees the same type of workshop that he and his firm Monitor Deloitte are now providing to clients around the world.  

Link to article “More Growth Options Upfront”:

http://www.gregoryobanks.com/401/growth-options-front-big-data-enables-new-opening-step-growth-decision-making-process/ 

Greg Banks, Director, Monitor

Deloitte 

 


Speakers
avatar for Greg Banks

Greg Banks

Director, Monitor Deloitte
Greg is a Director in the Customer & Marketing Strategy Practice at Monitor Deloitte Consulting.  During his career, he has worked throughout the Americas, Europe and the Asia-Pacific region, helping chief marketing officers, chief digital officers, and other customer-facing executives... Read More →


Wednesday November 5, 2014 3:30pm - 5:30pm PST
New York City
 
Thursday, November 6
 

TBA

8:00am PST

8:30am PST

9:15am PST

Learning How To Drive Growth In The Digital Age
The Weather Company

Technological innovation has been changing and is going to change fundamentally the way you live, interact with one another and communicate.  In this faster and more challenging business world, you must step up your game even more to leverage the power of the marketing function to contribute to business success. 

 

Matthew Eby, VP Marketing, The Weather Company

Speakers
avatar for Matthew Eby

Matthew Eby

Vice President, Digital Marketing, The Weather Company
Matthew Eby serves as vice president of digital marketing for The Weather Company, which includes marketing ownership for the digital side of The Weather Channel, Weather Underground, and Intellicast. Matthew works closely with the content development and mobile and Web product teams... Read More →


Thursday November 6, 2014 9:15am - 9:50am PST
New York City

9:50am PST

How To Bring Your Digital Marketing Campaigns To Life By Marketing “In The Moment”
BankMobile

Your consumers today are actively connected across multiple devices, just waiting to discover and share the newest, hottest, latest & greatest.  Gone are the days of traditional marketing – you are now expected to run in “real-time” and market “in the moment”. 

  Dawn Melesko, Dir. of Social Media, BankMobile *a division of Customers Bank


Speakers
avatar for Dawn Melesko

Dawn Melesko

Director of Social Media, BankMobile
Dawn Melesko is a passionate and experienced social media marketer that thrives on creativity and collaboration to achieve business results. With over seven years in social media marketing, Dawn has launched several brands into the social media space throughout her career, and is... Read More →


Thursday November 6, 2014 9:50am - 10:25am PST
New York City

10:25am PST

10:45am PST

Using Storytelling Techniques To Enhance The Customer Experience And Grow Your Business
Kidzania

“The time had come.  Enough was enough.  Something had to be done and kids were the ones to do it.” Thus begins the story of KidZania. 

This session will showcase how storytelling has been infused throughout the KidZania experience to fuel its growth as one of the fastest growing kids brands in the world, and examples of how to apply the same techniques to your own brand, including how to:

  • Weave your brand story across all consumer touch-points including communications, loyalty and retail experience
  • Utilize story telling to create better employee engagement and higher levels of service within your organization
  • Analyze data to personalize the story for each consumer
  • Evolve storytelling and create emotional engagement

 

Cammie Dunaway, US President and Global CMO, Kidzania

Speakers
avatar for Cammie Dunaway

Cammie Dunaway

US President and Global CMO, KidZania
Cammie Dunaway joined KidZania in October 2010 as US President and Global CMO. Cammie’s responsibilities include bringing this rapidly growing edutainment concept to the US as well as managing global marketing, loyalty, merchandising and web development.  Previously Dunaway has... Read More →


Thursday November 6, 2014 10:45am - 11:20am PST
New York City

11:20am PST

Interactive Exercise – Discuss Digital Marketing Challenges & Solutions With Your Peers
Don’t miss this group brainstorm session to discuss common digital marketing challenges with your peers.

Thursday November 6, 2014 11:20am - 11:50am PST
New York City

11:50am PST

Avoid Shopping Cart Abandonment: Best Practices Around Completing & Expediting The Sale
Callison

Online stores dread the idea of the abandoned cart.  As digital & mobile commerce is evolving, the checkout experience needs to be quick, easy and appropriate for the device. 

 

Leaving this session you will be armed with tools and techniques to ensure your carts aren’t abandoned, including how to:

  •  Maximize and improve your customer experience through the cart and checkout flow
  • Determine the logical structure of the check-out process to assist in the completion of the sale
  • Identify the optimal number of necessary steps for an expedited check-out
  • Understand that ideal (yet optional) information can actually be a barrier to the sale closing
  • Creating a process that allows your customer to get through the process easily, quickly, & repeatedly

 

John Jastrem, Chairman & CEO, Callison

Speakers
avatar for John Jastrem

John Jastrem

Chief Executive Officer, Chairman, Callison Architecture Holding, LLC and Subsidiaries “CAH”
John F. Jastrem, 57, has served as Chairman and Chief Executive Officer of Callison Architecture Holding, LLC and Subsidiaries “CAH”, an international architecture and design firm, since January 2011 and previously as executive chairman since August 2010 and served as a CAH board... Read More →


Thursday November 6, 2014 11:50am - 12:25pm PST
New York City

12:25pm PST

Lunch On Your Own – But Not Alone!
Please sign up at the registration table to join a group of your colleagues for lunch with an informal discussion around an employee engagement & internal brand activation hot topic! Take this opportunity to join others in a small, interactive group setting to network and brainstorm

Thursday November 6, 2014 12:25pm - 1:35pm PST
New York City

1:45pm PST

Roundtable Discussion: Discuss Your Choice Of Digital Marketing Challenges & Solutions With Your Peers
Mortenson

This "roundtable" style discussion will be highly-interactive, calling upon attendees to share examples what is and isn't working for peers in the room. Leave the session with connections you can call upon later to compare notes.

 

Kara Wallace, Director of Corporate Marketing, Mortenson

Moderators
avatar for Kara Wallace

Kara Wallace

Director of Corporate Marketing, Mortenson

Thursday November 6, 2014 1:45pm - 2:20pm PST
New York City

2:20pm PST

Using Mobile, Social Media, Apps And Emerging Technologies To Build Your Brand And Drive Sales
Starwood Hotels & Resorts

Your customers today have over a half dozen touch points with a brand or product before a sale is ever made. Starwood Hotels & Resorts uses mobile web, mobile apps, social media and emerging technologies to build their 9 luxury lifestyle brands including W Hotels, St Regis, Westin and Sheraton.

This forward-thinking session will look at the innovative ways you too can connect with your customer prior to a sale, including how to:

  • Use each digital channel for maximum brand building and revenue impact
  • Create proactive consumer experiences
  • Work with senior creative teams at Apple, Google, Microsoft and Adobe and tips they have
Stephen Gates, VP of Global Brand Design, Starwood Hotels & Resorts

Speakers
avatar for Stephen Gates

Stephen Gates

VP of Global Brand Design, Starwood Hotels & Resorts
A 2nd generation creative director and designer who has built a career on creating award-winning integrated global advertising campaigns and building multiple global Fortune 500 brands. Currently the Vice President of Global Brand Design at Starwood Hotels & Resorts where he leads... Read More →


Thursday November 6, 2014 2:20pm - 2:55pm PST
New York City

2:55pm PST

How To Grasp The Revolution Of Measurement Within Digital Marketing – Understanding What Metrics Matter And How To Capture Them
Fairway Market & Beckon

The revolution began when the customer busted out of single-communication channels and went omni-channel – watching TV while surfing the web on the laptop while tweeting on the phone. Now it is your task to understand what metrics matter in this new world. You know what measures don’t matter because your CEO and CFO’s eyes glaze over when you talk about likes, emails sent and clicks. What’s needed desperately is an integrated, omni-channel marketing measurement framework that transcends channel silos and demonstrates what works best across channels and how it’s all impacting the business.

So let’s discuss a new wave of marketing metrics that really do matter now in a cross-channel world, including:

  • How omni-channel marketing and customer-centricity are changing what and how we measure
  • The best diagnostics and leading indicators of cross-channel marketing efficiency and effectiveness
  • An insightful, actionable analytics path that sets us up well for the future  
Jacqueline Donovan, VP Marketing , Fairway Market
Jennifer Zeszut, CEO, Beckon

Speakers
avatar for Jacqueline Donovan

Jacqueline Donovan

VP Marketing, Fairway Marketing
Jackie Donovan has more than 20 years of experience in Profit & Loss growth in the consumer products and food retail industries. As Vice President and Director of Marketing for Fairway Market, where she has worked since 2009, Jackie is responsible for the strategic vision and business... Read More →
avatar for Jennifer Zeszut

Jennifer Zeszut

CEO, Beckon
Jennifer Zeszut is the CEO of Beckon which is redefining how companies manage, measure, and optimize marketing spend and performance across all channels. Beckon’s Software-as-a-Service (SaaS) solutions give the world’s best brands visibility and insight into what’s working... Read More →


Thursday November 6, 2014 2:55pm - 3:30pm PST
New York City

3:30pm PST

3:45pm PST

How To Successfully Transition Your Social Media From “Fad” To Core Marketing Layer
Chartwells Higher Education Dining Services, *a division of Compass Group North America Foodservice

Social media as a standalone channel is rarely sufficient to generate a substantial ROI, which leads to claims that it doesn’t work.  But social is not worthless, it is typically just poorly used and poorly measured.  You, as a digital marketer, are moving beyond inflated expectations toward a better understanding of social’s value as a marketing layer; thereby, delivering real returns by integrating social media into all forms of your customer interaction.

In this session you will gain a solid understanding of how to use social media as a core marketing tool, including how to:

  • Determine how social data and insights can and should be used to strengthen your cross-channel marketing efforts
  • Examine social marketing measurements to ensure that your organization does not make the mistake of undervaluing and misunderstanding social
  • Integrate social tactics and strategies within all customer interactions

 

Patti Girardi, Vice President, Marketing & Creative Services, Chartwells Higher Education Dining Services, a division of Compass Group North America Foodservice

Speakers
avatar for Patti Girardi

Patti Girardi

Vice President, Marketing & Creative Services, Chartwells Higher Education Dining Services, a division of Compass Group North America Foodservice
Patti Girardi serves as Vice President, Marketing & Creative Services for Chartwells Higher Education Dining Services. In this role, Patti leads the development and implementation of all marketing strategies, initiatives and campaigns. Patti is an accomplished marketing executive... Read More →


Thursday November 6, 2014 3:45pm - 4:20pm PST
New York City

4:20pm PST

Customer Experience Trend Spotting – Preparing For The Future Of Customer Experience In Healthcare
Golden Living

The involvement of healthcare providers no longer stops when the patient leaves location.  Golden Living has utilized applications that allow their patients to be engaged in their recovery with information about diet, exercise and medication including a feedback channel that allows patients to journal their symptoms as they recover.  In this case-study presentation we will see in a real-world example as to how an organization has kept their customer’s engaged through digital means on an on-going basis; and determine how these practices could work for your organization/brand.

Cindy Berger, Vice President Marketing, Golden Living

Speakers
avatar for Cindy Berger

Cindy Berger

Vice President Marketing, Golden Living
Ms. Berger joined Golden Living in 2008 and leads the brand strategy and all marketing initiatives for this family of brands: Golden LivingCenters, Aegis Therapies, AseraCare Hospice and Palliative Medicine, Ceres Purchasing and 360 Healthcare Staffing.  Cindy cut her marketing chops... Read More →


Thursday November 6, 2014 4:20pm - 4:55pm PST
New York City

4:55pm PST

5:15pm PST

 
Friday, November 7
 

TBA

8:00am PST

8:30am PST

Digital Marketing & Engagement Case-Study Coming Soon
Digital Marketing & Engagement Case-Study Coming Soon

Friday November 7, 2014 8:30am - 9:05am PST
New York City

9:05am PST

Empowering The Consumer: The Social Shift Of Modern Marketing
WageWorks

The digitally empowered consumer expects their experience to translate into their day-to-day life.  With the rise of social networks attitudes have shifted.  Consumers expect companies to be much more transparent, responsive and open to engaging with them on ideas. Thus this chance now challenges your traditional marketing techniques.

Discover a roadmap to develop modern marketing practices that further the interests of the organization by applying the principles of digital and social marketing to non-intuitive affected business processes.  We will highlight a critical HR process, Open Enrollment, as a poster child for modernizing a business process based on changed consumer behavior.

Britta Meyer, CMO, WageWorks

Speakers
avatar for Britta Meyer

Britta Meyer

CMO, WageWorks
Britta Meyer serves as Chief Marketing Officer at WageWorks. In her role, she leads the company's overall marketing strategy and execution, driving market positioning, market share and participant growth. Ms. Meyer brings over 15 years of leadership experience to WageWorks, holding... Read More →


Friday November 7, 2014 9:05am - 9:40am PST
New York City

9:40am PST

9:55am PST

Creating An Engaging Customer Experience Via Your Loyalty Program
Rémy Cointreau USA

Driving consumer loyalty through loyalty programs has evolved with more and more digital touch points.  This session will examine how loyalty programs can improve your relationships with your customers and stimulate purchasing.

We will look into issues including how to:

  • Create engaging experiences for your consumer that amplify existing loyalty and CRM programs
  • Create value for your consumer
  • Drive your businesses bottom line

 

George G. Smith Jr, Director, Digital Marketing, Rémy Cointreau USA

Speakers
avatar for George G. Smith Jr.

George G. Smith Jr.

Director, Digital Marketing, Rémy Cointreau USA
George G Smith Jr is leading digital brand marketer and Director of Digital Marketing for Rémy Cointreau USA, a luxury spirits provider.. He has a proven track record running digital, social media, and interactive marketing programs for Fortune 50 companies and iconic brands such... Read More →


Friday November 7, 2014 9:55am - 10:30am PST
New York City

10:30am PST

Interactive Exercise – Discuss Your Choice Of Digital Marketing Challenges & Solutions With Your Peers
Don’t miss this group brainstorm session to discuss common digital marketing challenges with your peers.

Friday November 7, 2014 10:30am - 11:00am PST
New York City

11:00am PST

Enhancing Your Consumer Experience And Delivery Effectiveness By Using Digital Enhancements
United States Postal Service

The United States Postal service is a surprisingly digital organization with over 2 billion site visits to USPS.com alone. We'll talk about all of the ways we are improving the consumer experience through enhancements to our user interfaces, the big data opportunity for USPS and the digital innovation in our pipeline that is designed to add value to the US consumer across our mail and package platforms.

Nagisa Manabe, Chief Marketing & Sales Officer and Executive Vice President, United States Postal Service

Speakers
avatar for Nagisa Manabe

Nagisa Manabe

Chief Marketing and Sales Officer, Executive Vice President, United States Postal Service
Nagisa Manabe was named Chief Marketing and Sales Officer, Executive Vice President in May 2012, and reports directly to the Postmaster General. In this role, Manabe is responsible for all domestic and international products marketing, development and management. She is also responsible... Read More →


Friday November 7, 2014 11:00am - 11:35am PST
New York City

11:35am PST

Multi-Channel Strategies: Tying Social Media To Your Mobile Applications In Order To Strengthen Brand Loyalty And Drive Traffic
National Association of Corporate Directors

Consumer adoption of mobile marketing and advertising is changing the game. This dynamic session will give light to some of the most innovative uses of mobile technologies within existing multi-channel initiatives in the market today and how early adopters are tying social media into the equation.

You will leave inspired and ready to harness the power of mobile applications, including:

  • Integrating mobile initiatives into your existing loyalty programs
  • Leveraging animation to keep users roped in
  • Understanding and appealing to the early adopter
  • Leveraging in-store tag campaigns to ramp up the consumer experience
  • Building interactivity into mobile campaigns- clickable video, ads, etc.
  • Leveraging geo-targeted mobile ads

 

Henry Stoever, Chief Marketing Officer, National Association of Corporate Directors

Speakers
avatar for Henry Stoever

Henry Stoever

Chief Marketing Officer, National Association of Corporate Directors
Henry Stoever is NACD’s Chief Marketing Officer. As a customer-centric marketing professional, Henry has 20-plus years of leadership experience in public, private and nonprofit companies, as well as the U.S. Military. At NACD, Henry and his team are focused on clearly articulating... Read More →


Friday November 7, 2014 11:35am - 12:10pm PST
New York City

12:10pm PST

Lunch On Your Own – But Not Alone!
Please sign up at the registration table to join a group of your colleagues for lunch with an informal discussion around an employee engagement & internal brand activation hot topic! Take this opportunity to join others in a small, interactive group setting to network and brainstorm

Friday November 7, 2014 12:10pm - 1:40pm PST
New York City

1:30pm PST

Navigating The Complexities Of Balancing Your Online/Offline Marketing Tactics
Retail TouchPoints

As mobile technology continues to impact consumer’s buying processes, marketers have implemented such techniques as geo-fencing, digital offers redeemable at the Point-of Sale, in-store mobile apps and on-site ads and coupons as a means of driving sales and delivering ROI.  Such a tactic will allow for highly crafted messaging for segmented audience targets that are easily measurable, providing actionable insights for continued customer engagement. 

In this session we will analyze the realities of navigating the complexities of balancing online/offline marketing tactics, including how to:

  • Create a high value, non-intrusive online-to-offline customer experience; how smartphones have reset customer expectations
  • Motivate large on-line audiences (with digital incentives) to drive in-store demand
  • Implement benchmark metrics to gauge inefficiencies
Moderator: Alicia Fiorletta, Senior Editor, Retail TouchPoints

Panelists:
Randy Wood, President & CoFounder, nonlinear
More panelists to be announced

Moderators
avatar for Alicia Fiorletta

Alicia Fiorletta

Senior Editor, Retail TouchPoints
Alicia Fiorletta is Senior Editor at Retail TouchPoints, a digital media publication and e-newsletter focused on the customer-facing touch points of retail strategy. Reporting on the latest trends in omnichannel retailing, Alicia’s beats include mobile, social media, gamification... Read More →

Speakers
avatar for Randy Woods

Randy Woods

President and Co-founder, nonlinear creations
Randy is the president and co-founder of nonlinear creations where he has led strategic engagements with key clients since 1995. He holds key responsibilities such as setting corporate strategy and defining new areas of practice. He has over a decade of leadership experience in... Read More →


Friday November 7, 2014 1:30pm - 2:05pm PST
New York City

2:05pm PST

Strategies For Effective Storytelling
World Vision USA
Speakers
avatar for Tim Sawer

Tim Sawer

Vice President, Marketing, World Vision US
Canadian by birth, Tim has lived and worked around the world and has 20 years of fundraising and marketing experience. Tim is responsible for Marketing at World Vision US, including a team that recruits donors through television, radio, retail, direct mail, sports and music partnerships... Read More →


Friday November 7, 2014 2:05pm - 2:40pm PST
New York City

2:40pm PST

2:45pm PST

How To Create A Compelling Content Strategy That Delivers A Competitive Advantage, Engages Your Customers And Drives Sales
Virgin Atlantic

Content marketing is one of the biggest challenges and opportunities for consumer brands today. As brands expand their reach online and engage audiences beyond advertising, they’re increasingly looking to curate snackable content that is useful, thoughtful and inspiring.

But how can brands carve out a territory which is simultaneously relevant to your customers and consistent with your brands story? How can you craft content that stands out from the crowd, grabs the attention of your customer and starts to establish a meaningful, long term connection?

Join this session and learn how and why every company must start behaving like a media company and marketers like brand journalists. Discover how to deliver a compelling content strategy that delivers a competitive advantage, engages your customers and drives them down the sales funnel.

Jenna Lloyd, Marketing Communications Director, The Americas, Virgin Atlantic

Speakers
avatar for Jenna Lloyd

Jenna Lloyd

Marketing Communications Director, The Americas, Virgin Atlantic
Jenna Lloyd is an award winning travel marketer with over 10 years’ experience in international marketing. Currently Marketing Communications Director, The Americas, for Virgin Atlantic, her responsibilities include brand strategy, digital marketing, Ebusiness & B2B. In 2013, she... Read More →


Friday November 7, 2014 2:45pm - 3:20pm PST
New York City

3:20pm PST

Digital Marketing Messages In A Multi-Cultural World
Univision
Speakers
avatar for Ruth Gaviria

Ruth Gaviria

Executive Vice President, Corporate Marketing, Univision
Ruth Gaviria is executive vice president of Corporate Marketing for Univision Communications Inc. (UCI), the leading media company serving Hispanic America. She is responsible for developing and implementing the Company’s overall branding strategy, and broader consumer digital... Read More →


Friday November 7, 2014 3:20pm - 3:50pm PST
New York City

3:55pm PST