Executive Digital Marketing has ended

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Executive Digital Marketing

#1

Sign-up for 4 optional pre-conference workshops to jump-start your training

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Workshop Day, Wednesday, November 5, 2014

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Workshop A: We're All Content Creators Now- Frameworks And Archetypes For Developing A Robust & Successful Content Strategy
Ketchum Midwest

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Workshop B: How To Structure Marketing For Global Success – Building An Organizational Plan To Put The Right People, Processes And Technology In Place To Succeed
Lionbridge

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Workshop C: Ways To Engage Your Customers And Convert Your Marketing Into A Meaningful Customer Relationship
Windermere Services

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Workshop D: How To Find Proven Growth Options For Your Company – Which Are Still Unseen By Others
Deloitte

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General Session, Day 1, Thursday, November 6, 2014

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Registration, Continental Breakfast & Networking

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Chairperson’s Welcome & Introductions

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Learning How To Drive Growth In The Digital Age
The Weather Company

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How To Bring Your Digital Marketing Campaigns To Life By Marketing “In The Moment”
BankMobile

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Morning Refreshments & Networking Break

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Using Storytelling Techniques To Enhance The Customer Experience And Grow Your Business
Kidzania

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Interactive Exercise – Discuss Digital Marketing Challenges & Solutions With Your Peers

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Avoid Shopping Cart Abandonment: Best Practices Around Completing & Expediting The Sale
Callison

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Lunch On Your Own – But Not Alone!

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Roundtable Discussion: Discuss Your Choice Of Digital Marketing Challenges & Solutions With Your Peers
Mortenson

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Using Mobile, Social Media, Apps And Emerging Technologies To Build Your Brand And Drive Sales
Starwood Hotels & Resorts

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How To Grasp The Revolution Of Measurement Within Digital Marketing – Understanding What Metrics Matter And How To Capture Them
Fairway Market & Beckon

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Afternoon Refreshments & Networking Break

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How To Successfully Transition Your Social Media From “Fad” To Core Marketing Layer
Chartwells Higher Education Dining Services, *a division of Compass Group North America Foodservice

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Customer Experience Trend Spotting – Preparing For The Future Of Customer Experience In Healthcare
Golden Living

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Ask the Experts Speaker Panel

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Networking Reception & Dine Around

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General Session, Day 2, Friday, November 7, 2014

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Continental Breakfast & Networking

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Digital Marketing & Engagement Case-Study Coming Soon

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Empowering The Consumer: The Social Shift Of Modern Marketing
WageWorks

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Morning Refreshments & Networking Break

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Creating An Engaging Customer Experience Via Your Loyalty Program
Rémy Cointreau USA

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Interactive Exercise – Discuss Your Choice Of Digital Marketing Challenges & Solutions With Your Peers

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Enhancing Your Consumer Experience And Delivery Effectiveness By Using Digital Enhancements
United States Postal Service

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Multi-Channel Strategies: Tying Social Media To Your Mobile Applications In Order To Strengthen Brand Loyalty And Drive Traffic
National Association of Corporate Directors

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Lunch On Your Own – But Not Alone!

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Navigating The Complexities Of Balancing Your Online/Offline Marketing Tactics
Retail TouchPoints

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Strategies For Effective Storytelling
World Vision USA

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Afternoon Refreshments & Stretch Break

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How To Create A Compelling Content Strategy That Delivers A Competitive Advantage, Engages Your Customers And Drives Sales
Virgin Atlantic

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Digital Marketing Messages In A Multi-Cultural World
Univision

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Chairperson's Recap And Close of General Sessions