Dawn Melesko is a passionate and experienced social media marketer that thrives on creativity and collaboration to achieve business results. With over seven years in social media marketing, Dawn has launched several brands into the social media space throughout her career, and is now is starting a new role as Director of Social Media at BankMobile, a division of Customers Bank, which is offering a purely mobile and tablet banking platform. Melesko joins the company ahead of the official launch in order to assist Chief Strategy Officer, Luvleen Sidhu, with marketing efforts.

Previously as VP, Social Media at Webster Bank, she spearheaded their launch into social media, which included creating a new a blog titled, The Bank Roll, which received national recognition by the Corporate Executive Board as a case study of how banks can leverage the newer online channels to establish the credibility of their bankers. She was also recognized by the ICBA as a Community Banker Influencer on Twitter, and landed her company the tenth spot on their list of the Top 50 Community Banks on Social Media.

Prior to her work at Webster Bank, she was the Director of Social Media at GO media, a boutique advertising agency in Hartford, CT, where she was responsible for launching and maintaining a variety of client’s social media pages.

Connect with Dawn on Twitter @DawnMelesko, or on LinkedIn.