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avatar for Jacqueline Donovan

Jacqueline Donovan

Fairway Marketing
VP Marketing

Jackie Donovan has more than 20 years of experience in Profit & Loss growth in the consumer products and food retail industries. As Vice President and Director of Marketing for Fairway Market, where she has worked since 2009, Jackie is responsible for the strategic vision and business plans for the company using all elements of marketing, promotion and advertising of a diverse cross functional team with the objective of maintaining the company brand’s distinct personality while achieving the goal of $2 billion in revenue of a base of 14 stores.

She has handled all marketing and communication elements moving Fairway from a privately held company through its IPO to a publicly traded (Nasdaq: FWM) business. Jackie also oversees brand campaigns and marketing strategies including public relations, competitive analysis, on and off-site events, private label growth, donations, as well as local store campaigns. She manages annual budgets over $12m, including an integrated multi-platform communications plan that includes Traditional, Digital, Ecommerce, Social media platforms, Email marketing, customer events, Fairway foundation events as well as market research.