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Jennifer Zeszut

Jennifer Zeszut is the CEO of Beckon which is redefining how companies manage, measure, and optimize marketing spend and performance across all channels. Beckon’s Software-as-a-Service (SaaS) solutions give the world’s best brands visibility and insight into what’s working and what’s not, and enable them to beautifully communicate the business impact of everything marketing does. Beckon is her second venture, as she founded Scout Labs, the leading SAAS platform to help customer-obsessed teams monitor, manage and glean insight from social media. Jennifer led Scout Labs as CEO from its inception to May 2010, when Lithium Technologies acquired the company.

Jennifer, Beckon and Scout Labs have been featured in The New York Times, The Wall Street Journal, FastCompany and TechCrunch. Jennifer was recognized as “Top Technology Innovator of 2010” by Astia. Jennifer has spoken all over the world on the topics of marketing, branding, cross-channel metrics, customer analytics, and entrepreneurship. Recently, Jennifer was invited to the White House to speak about entrepreneurship and to advise the Office of the President on the Startup America initiative.

Prior to founding Scout Labs, Jennifer was Vice President of Marketing at Leverage Software, acting Director of Marketing for Stores at eBay, and Director of Marketing Strategy and Analytics at Avenue A | Razorfish. Her early career was spent learning the fundamentals of marketing at Procter & Gamble and Cost Plus World Market.

Jennifer graduated Phi Beta Kappa from UC Berkeley and received her MBA from the Ross School of Business at the University of Michigan.