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Executive Digital Marketing
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Ask The Experts Speaker Panel
Chairperson’s Welcome & Introductions
Close of General Sessions
General Session
Interactive Exercise
Lunch
Networking Reception & Dine Around
Pre-Conference Workshops
Refreshments & Networking Break
Registration Continental Breakfast & Networking
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Wednesday
, November 5
New York City
TBA •
Workshop Day, Wednesday, November 5, 2014
TBA •
Sign-up for 4 optional pre-conference workshops to jump-start your training
8:00am •
Workshop A: We're All Content Creators Now- Frameworks And Archetypes For Developing A Robust & Successful Content Strategy
Ketchum Midwest
10:15am •
Workshop B: How To Structure Marketing For Global Success – Building An Organizational Plan To Put The Right People, Processes And Technology In Place To Succeed
Lionbridge
1:15pm •
Workshop C: Ways To Engage Your Customers And Convert Your Marketing Into A Meaningful Customer Relationship
Windermere Services
3:30pm •
Workshop D: How To Find Proven Growth Options For Your Company – Which Are Still Unseen By Others
Deloitte
Thursday
, November 6
New York City
TBA •
General Session, Day 1, Thursday, November 6, 2014
8:00am •
Registration, Continental Breakfast & Networking
8:30am •
Chairperson’s Welcome & Introductions
9:15am •
Learning How To Drive Growth In The Digital Age
The Weather Company
9:50am •
How To Bring Your Digital Marketing Campaigns To Life By Marketing “In The Moment”
BankMobile
10:25am •
Morning Refreshments & Networking Break
10:45am •
Using Storytelling Techniques To Enhance The Customer Experience And Grow Your Business
Kidzania
11:20am •
Interactive Exercise – Discuss Digital Marketing Challenges & Solutions With Your Peers
11:50am •
Avoid Shopping Cart Abandonment: Best Practices Around Completing & Expediting The Sale
Callison
12:25pm •
Lunch On Your Own – But Not Alone!
1:45pm •
Roundtable Discussion: Discuss Your Choice Of Digital Marketing Challenges & Solutions With Your Peers
Mortenson
2:20pm •
Using Mobile, Social Media, Apps And Emerging Technologies To Build Your Brand And Drive Sales
Starwood Hotels & Resorts
2:55pm •
How To Grasp The Revolution Of Measurement Within Digital Marketing – Understanding What Metrics Matter And How To Capture Them
Fairway Market & Beckon
3:30pm •
Afternoon Refreshments & Networking Break
3:45pm •
How To Successfully Transition Your Social Media From “Fad” To Core Marketing Layer
Chartwells Higher Education Dining Services, *a division of Compass Group North America Foodservice
4:20pm •
Customer Experience Trend Spotting – Preparing For The Future Of Customer Experience In Healthcare
Golden Living
4:55pm •
Ask the Experts Speaker Panel
5:15pm •
Networking Reception & Dine Around
Friday
, November 7
New York City
TBA •
General Session, Day 2, Friday, November 7, 2014
8:00am •
Continental Breakfast & Networking
8:30am •
Digital Marketing & Engagement Case-Study Coming Soon
9:05am •
Empowering The Consumer: The Social Shift Of Modern Marketing
WageWorks
9:40am •
Morning Refreshments & Networking Break
9:55am •
Creating An Engaging Customer Experience Via Your Loyalty Program
Rémy Cointreau USA
10:30am •
Interactive Exercise – Discuss Your Choice Of Digital Marketing Challenges & Solutions With Your Peers
11:00am •
Enhancing Your Consumer Experience And Delivery Effectiveness By Using Digital Enhancements
United States Postal Service
11:35am •
Multi-Channel Strategies: Tying Social Media To Your Mobile Applications In Order To Strengthen Brand Loyalty And Drive Traffic
National Association of Corporate Directors
12:10pm •
Lunch On Your Own – But Not Alone!
1:30pm •
Navigating The Complexities Of Balancing Your Online/Offline Marketing Tactics
Retail TouchPoints
2:05pm •
Strategies For Effective Storytelling
World Vision USA
2:40pm •
Afternoon Refreshments & Stretch Break
2:45pm •
How To Create A Compelling Content Strategy That Delivers A Competitive Advantage, Engages Your Customers And Drives Sales
Virgin Atlantic
3:20pm •
Digital Marketing Messages In A Multi-Cultural World
Univision
3:55pm •
Chairperson's Recap And Close of General Sessions
Timezone
Executive Digital Marketing
America/Los Angeles
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Ask The Experts Speaker Panel
Chairperson’s Welcome & Introductions
Close of General Sessions
General Session
Interactive Exercise
Lunch
Networking Reception & Dine Around
Pre-Conference Workshops
Refreshments & Networking Break
Registration Continental Breakfast & Networking
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Wednesday
, November 5
Thursday
, November 6
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Ask The Experts Speaker Panel
Chairperson’s Welcome & Introductions
Close of General Sessions
General Session
Interactive Exercise
Lunch
Networking Reception & Dine Around
Pre-Conference Workshops
Refreshments & Networking Break
Registration Continental Breakfast & Networking
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New York City
